Sisterhood Outdoors is a community of women who hunt, fish and shoot together.
We believe every woman can belong in the outdoors and can learn to hunt, fish and shoot.
Founded in 2010 by three friends who wanted to share their love of the outdoors by creating guided hunting trips for women, a sisterhood was born. Each year the line-up of outfitters and hunting opportunities grew, along with the number of women interested in joining in on the fun. The mission to empower the next generation lady hunter became the core of the business. Today we are Sisterhood Outdoors. We create opportunities for women to learn to hunt, shoot and fish.
Our formula for new hunter retention and introduction has proven effective for the past seven years. Our past guest surveys reveal 59% of our guest were on their very first guided hunting or fishing trip. These same guests also booked a second guided hunt after going on one of our trips. And 89% of our guest have recommended or returned to our outfitters of choice. A recent shooting event survey resulted in 59 referrals to our firearm partner and 100% of surveyed guest wanted to come back for more.
Women like to travel in groups and enjoy each other’s company when participating in sports, hunting is no different. In a recent online survey of our fans, 81% wanted to go on an all ladies hunting trip and 12% said that they already do! And an amazing 99% of our respondents want to connect to other like-minded outdoor women.
According to nssf.org, female recruitment is growing fast and promises to increase, however there is a lack of commitment to repeat license buying and this presents a challenge to the industry. Typically, women don’t decide to try hunting on their own. They are introduced by family or friends. Gaining a new hunter with no family or friends can be done through our business model. Women create more hunters by not only bringing along their children, but they also influence their circle of friends.
We know its hard to get started and we never forget where we came from. We want you to become the sportswoman you have always dreamed of. It doesn’t matter if it is your first time or you are experienced, we have the skills to improve your goals.
We create moments of belonging in the outdoors. Everyone deserves a chance to learn the outdoor lifestyle and we want to be there for you. To us it is personal, and we promise a personal experience if you plan a trip with us.
Our team is dedicated to making you feel welcome in the outdoors!
Meet Your Guide Amy Ray
Amy Ray – Founder of Sisterhood Outdoors; Amy always remembers the journey to becoming a Sportswoman.
She began hunting in 2010 with her husband and learned long-range shooting from her father. She didn’t just want to learn to hunt and shoot; she wanted to keep learning and take it to the next level. That is how Sisterhood Outdoors was born. Amy has hunted big game all over the US and South Africa. She leads many Sisterhood Outdoors events and hunts her land with her family. She is an experienced long-range rifle marksman and member of the 1000-yard club.
She teaches Introduction to Pistol with a goal in mind to create safe, responsible gun owners. Her love of teaching others includes her work as a pro-staff shooting instructor with Shoot Like A Girl. Amy is certified as an NRA pistol instructor and Refuse to Be A Victim instructor. As a Freedom Hunters advisory board member, she helps expand hunting opportunities for servicewomen, Gold Star wives, and daughters of fallen heroes. Sisterhood Outdoors helps create opportunities for female vets to experience the outdoors. Amy is a guest writer for Women’s Outdoor News and a member of the 2021-2023 Leadership Panel for the Hunting Wire. Amy shares the path from the shooter, hunter, sportsman, and conservationist with everyone she teaches. Amy believes in having the best gear for success in the outdoors and works hard to bring in partners to showcase new products at events for women. She is making waves in growing the women’s market for major brands in the industry. Amy believes everyone belongs in the outdoors; everyone is welcome to join Sisterhood Outdoors. She believes that creating a personal connection with her guest is what not only improves her life but also the lives of everyone around her.
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